Why "Obi"?
In Igbo, the language of our founder's people in southeastern Nigeria, obi means spirit. It is also the first three letters of his family name, Obiozor. The company carries both: a heritage he is proud of, and a personal promise to stand behind everything it builds.
The wizard is the other half of the idea. Not a trickster, but a guide: someone with the experience to see what is possible and the craft to help make it real. That is the role we want to play for every brand we own and every person those brands serve.
Put together, Obi Wizard stands for one thing: the spirit of possibility. The belief that a small business can compete, a first-time author can publish, and a person who feels stuck can move forward.

obi
(OH-bee) · Igbo
spirit; the heart and inner self




